CONSULTING * COACHING * COMMUNITY
When execution stalls, so does growth.
Cross-functional friction isn’t a flaw - it’s a signal.
I help digital health leaders untangle the human and structural misalignments that stall execution, especially where clinical, product, and commercial teams intersect.These breakdowns show up as swirl, misfires, or constant resets, but the root cause is rarely just process.With a background in clinical psychology and operating experience across product and strategy, I help teams get clear, aligned, and moving - fast. Because when execution gets unstuck, teams stop burning cycles and start building traction.
Here’s how I help.
Pain Points
Pain points show up as missed deadlines, scope creep, or constant resets, but the real root causes often sound more like this:“We leave meetings with false alignment—and rediscover the disconnect later.”“Product and clinical are speaking different languages.”“It feels like everyone’s solving a different problem.”“There’s tension between teams, but no one’s naming it.”
“We have strong people, but they’re pulling in different directions.”
Solutions
Facilitated Alignment:
I surface the unspoken friction, misaligned incentives, and role confusion that derail momentum—then help teams recalibrate together.Org + Role Design:
Clarify ownership, decision rights, and handoffs to reduce swirl and frustration.Strategic Partnering:
Translate across clinical, product, and commercial to align priorities and move faster without stepping on toes.Interim Leadership & Hiring Strategy:
Step into high-leverage gaps and help you hire or reposition for long-term clarity and execution.
Outcomes
Real alignment across teams
→ fewer resets, faster decision cycles, and initiatives that actually shipCleaner, faster execution
→ projects delivered 20–30% faster, with less time spent rehashing prioritiesStronger cross-functional trust
→ reduced interpersonal friction, leading to higher retention and morale on key teamsRole clarity and better meetings
→ up to 40% fewer meetings to re-clarify scope, ownership, or strategyHiring and team structure tied to business needs
→ better ramp times and 2x more effective onboarding for new rolesVisible traction toward business goals
→ improved OKR progress tracking and leadership confidence in team execution
It's not just process.
It's people.
Process alone doesn’t stall execution—people do.
Not because they’re not talented or motivated, but because they’re operating with different assumptions, incentives, and mental models.When clinical, product, and commercial teams aren’t truly aligned, even the best-laid plans grind to a halt.
It shows up as swirl, tension, and repeated resets. But underneath it all is a lack of shared understanding.That’s where I come in.I don’t just optimize workflows—I help teams see what’s really getting in the way, name the friction that’s been slowing them down, and move forward with clarity, trust, and speed.Because when the people side clicks into place, the process flows—and the business grows.
Coaching for High-Impact Transitions
One-on-one coaching for founders, digital health experts, and seasoned professionals navigating change, uncertainty, or reinvention.
You're sharp, capable, and used to figuring things out.
But this moment feels different—more complex, less clear.Maybe you’re:On the edge of burnout after years in build mode
Considering a leap into consulting or a new role
Trying to reconnect with purpose before your next big moveCoaching helps you pause the swirl, get grounded, and move forward with clarity and energy.My approach blends strategy and psychology—so we’re not just talking about your goals, but what’s driving them, what’s blocking you, and what needs to shift to make real change.
"Wendy’s coaching draws from her real-world, hard-earned experiences and has helped me navigate the transition to full-time consulting with clarity and confidence as I’m now able to address challenges with actionable insights thanks to her guidance. HIGHLY (yes, all caps) recommend!"
About Me
I’m Wendy Rasmussen, founder of Alpenglow Insights.I help digital health leaders and teams move from swirl to traction—by surfacing the hidden human dynamics that stall execution. Because behind every strategic misfire or stalled initiative, there’s usually a misalignment in how people think, relate, or make decisions together.I’m passionate about uncovering these human elements of work—not just to improve performance, but to unlock meaningful growth for both companies and the people driving them.With a background in clinical psychology, operator experience in startups, and deep expertise in healthcare strategy, I bridge the clinical, product, and commercial worlds. I also coach founders, executives, and experts at inflection points—helping them gain clarity, recalibrate, and move forward with intention.Before founding Alpenglow Insights, I served on the clinical leadership team at a digital health startup, built integrated behavioral health programs, and led cross-functional strategy and clinical innovation efforts across public and private systems. I’m currently completing my MBA at UC Berkeley Haas with a focus on entrepreneurship and innovation.
Let's start a conversation.
Because better outcomes start with better alignment -
of teams, of strategy, of self.
© 2025 Alpenglow Insights